Overview
As the web designer for EMRA2EMRA, my role was to transform their outdated and overly complex website into a sophisticated digital platform that aligns with their vision and values. EMRA is dedicated to fostering women’s independence through art, feminism, sustainability, and artisanship, and the website needed to reflect this mission in a modern and compelling way.
My contribution
Visual Design
User Experience (UX)
Content Integration
Responsive Design
Build in Framer
The team
2 x Founders
1 x Art Director
1 x Designer
Year
2024
Process
Redesigning the Visual Identity
I took a complicated, outdated design and reimagined it as a sleek and minimalistic website. Drawing inspiration from luxury brands known for their clean and elegant aesthetics, I created a platform that not only reflects EMRA’s values but also sets the tone for their aspirations to become a bigger and more luxurious brand in the future.
User-Centered Design
The new website emphasizes intuitive navigation, accessibility, and a seamless user experience, making it easier for visitors to explore EMRA’s initiatives, such as collaborations with women artists, sustainable practices, and community projects.
Showcasing EMRA’s Mission
I ensured the website beautifully highlights EMRA’s work, from exhibitions and research publications to educational workshops. The clean design allows their story and vision to shine, showcasing their commitment to empowering women artisans and promoting economic autonomy.
Future-Forward Approach
By blending minimalism with subtle luxurious touches, the website sets the stage for EMRA’s long-term branding goals. It reflects their evolution as a growing organization while staying true to their artisanal roots and commitment to sustainability.
Outcome
This project wasn’t just about improving the aesthetics; it was about creating a platform that communicates EMRA’s mission while paving the way for their journey toward becoming a globally recognized, luxury-oriented brand.