ecosystem

Farmer Regenerative Project

ROLE

UX Designer

EXPERTISE

Product Design

YEAR

2023

Project description

Project description

Project description

FRP conceptualizes a comprehensive electronic framework personalized for agriculturists. Besides consolidating the relationship between agriculturists and CrowdFarming, it also functions as a utility to simplify the everyday administration of agriculturists’ responsibilities, regardless of their distribution avenues.

How

By developing digital tools and product within this ecosystem that enable the farmer to access reliable data and help them scale their business with other selling opportunities, such as farmer-to-consumer.

Why

To give farmers all necessary information and services to support them in the growth of their business and in transitioning to a more sustainable agriculture so they can focus on what they do best

About our users

Target Audience

Our audience comprises medium to large European farmers committed to growing and scaling their business in a sustainable way. They prioritize close consumer relationships, feedback, collaboration with nearby farms, sustainable practices, and efficient land and logistics management

User Challengers

Farmers encounter difficulties accessing and making sense of scattered data across multiple platforms, compounded by lack of time and expertise to decipher data effectively. This hampers their ability to extract actionable insights and optimize their operations effectively

User Needs

They require tools for following up on their business (especially F2C sales), identifying growth opportunities, gathering feedback, communicating directly with the consumer, collaborate with neighboring farms, implement sustainable practices, and manage land and logistics efficiently

Process

Process

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.

Design & Prototyping

Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.

Implementation

Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.

Testing & Optimization

Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.

Solution

Solution

Solution

Our group's rationale and mechanizations bolster clients with improved authority, tackling our significant obstacles within various teams. This ability additionally empowers us to drastically broaden our product services.

We have the power of more stable data, which mirrors as much as possible the reality of farmers.

Automated prices and fees

Now, finance divisions can concentrate on delivering more tailored advice for beginning farmers.

Stock control

We can concentrate on the product and enhance projections for the stock's behavior at every stage. By correlating their internal stockpiles with financial information, farmers can streamline their operations.

Flexibility

Products that match and can be delivered to the same consumer via novel sales approaches, now have the capability for automated, bespoke seasonal suggestions.

  • Manage bookings

    Manage your bookings easily with built-in booking widget.

  • Showcase your listings

    Show the best parts of your locations with style.

  • Highlight 3

    Manage your bookings easily with built-in booking widget.

  • Highlight 4

    Show the best parts of your locations with style.

  • publication control

    Manage your projects easily with an intuitive dashboard.

  • Control your harvest

    Maintain control of your stock.

  • Configure Product Boxes for Sale on the Platform

    Manage the selection, packaging, and pricing of product boxes.

Results

Results

Results

Here, the outcomes and achievements of the project are highlighted.

Increased Efficiency

Users report significant time savings and improved productivity through optimized scheduling recommendations.

Positive User Feedback

High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.