Process
From the start, we knew we wanted a handwritten identity—something raw, personal, and full of character. As we explored inspiration, we looked at expressive typography, DIY aesthetics, and the imperfections that make hand-drawn elements feel alive. The challenge was finding a balance between structure and spontaneity. That’s when we decided to break the font with the C, introducing a custom, disrupted element that reinforced the brand’s individuality. This choice gave the logo a distinct personality—rebellious yet intentional, polished yet imperfect—capturing the essence of the brand in a simple but powerful way.
Outcome
After all this work, we not only arrived at a logo that truly embodies the brand’s personality, but we also uncovered something bigger—the realization that this identity could extend far beyond just a logo. The raw, expressive nature of the brand opened the door to a much broader creative direction, sparking ideas for future projects that carry the same bold, unconventional spirit. What started as a design challenge became an opportunity to build a visual language with endless potential.